The Game Fair - A weekend reminiscent of old?
The festival of the great British countryside.
The footprint was considerable, with the show in it's principle year they managed to attract a number of the largest names in the fields surrounding Ragley hall. We were dubious at first as we left the factory, with a steady rain falling down we imagined the inevitable mud to follow the three-day event. Equipped with all supplies for the weekend we arrived. Our stand occupied the corner position of 'Gunmakers row' rubbing shoulder with the likes of Boss, as well as Bentley. Other exhibitors bustling, an air of stress lingered as those battled to erect their own stands around us. The Game Fair had begun in a style reminiscent of the CLA.
Once we were set up, cabinets and kitchen in place ready for the incoming weekend, we could relax and settle into the mood we could occupy all fair long. We sat and watched the sunset as our day of preparation came to a close.
A reasonably heavy footfall presented opportunities to invite people into our stand, invoking conversations about us as a company and the products we create. Even after a number of years in the trade, there is still a large number of people who are unaware of our existence. We had one of our in-house stockers at hand to speak to visitors directly about his work, regularly finding himself enveloped by interested parties all eager to ask a question and watch him the craft. It brought a positive and intriguing atmosphere to our stand and it's most certainly an idea we plan to implement at future shows.
We are accustomed to a varied audience stepping into the Boxall & Edmiston stand, those who are very interested and wish to complete a purchase, as well as those who are fans of the brand. We like to think of ourselves as welcoming, all of the staff occupying the stand are permanent employees of the company, each with their own work space back at our factory in Shropshire. Whoever you speak to had a part in crafting every gun to have left the building, this brings an intimate knowledge of the products to the forefront of what we stand for.
To cut this short we had a lovely weekend, it seemed that most other exhibitors had a similar experience. The show was a success with growth already expected for next year, an expansion in both exhibitor and visitor numbers predicted. Has 'The Game Fair' successfully stolen the show, rejuvenating the summertime and great British fair back to once former glory?
That would be tough for me to say, however, we can, with no lack of belief, assume our attendance in a years time. With a hope the show can only go from strength to strength, we boldly exit our game fair season for 2016.
We'll see you at 'The London Shooting Show' in September.